Think like a buyer: what’s going on in the mind of a prospective buyer?
Business Network members Alex and Paul Dodgshon of Uscita discuss a different to preparing your business for sale.
Wouldn’t it be great if you could read the mind of the person who wants to buy your business? Being able to foresee your buyer’s thoughts and understand what they’re looking for in a business would certainly accelerate the pace of negotiations.
When it comes to pre-empting buyer intentions, nobody is a mind reader. But, when you’ve been supporting business owners to prepare and sell their businesses for 20 years, there’s not much we don’t know. We’ve been involved in enough business sales to understand the buyer mindset and the questions they will ask to assess the viability of a deal.
In this blog, we share the questions a buyer will consider when deciding whether to pursue the purchase of a business. Thinking about these when preparing to sell your business can make it more valuable and attractive to buyers.