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The pricing of our services and products is one of the most difficult challenges we face as business owners. In this session we will look at how to charge different prices to different customers for apparently the same thing. And don?t think it can?t be done??.because as consumers we do just that almost every day! This is known as ?price discrimination? and it is a key part of having a successful business.

We will look at the concepts of having a ?magic price? as well as ?optimal pricing? and why if you have a single price it is always either too high or too low! By the end of the seminar we will have discovered which of the 15 different applications of price discrimination are most relevant to us and how we can implement them.

Chris Booth is a business growth advisor, professional speaker and Chartered Accountant based in Stockport. Chris has over 30 years experience of advising businesses of all sizes as a Chartered Accountant (and he is a director of McKellens based in Heaton Mersey) but his passion is to help owner managed businesses or more importantly the business owner get to where they really want to be. And to help them ensure that their businesses are the most successful and enjoyable to run. Chris has been running the McKellens Masterclass sessions for over 15 years and has seen fantastic results achieved by those business owners who are prepared to take on new ideas and concepts, adapt them and apply them to their businesses.