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How to balance perceived business worth with actual business value

In their latest blog Alex and Paul Dodgshon explore the difference between actual value of a business and what its value is perceived to be.

When the New York Attorney General filed legal action against Donald Trump in September 2022, it made for an interesting discussion about actual versus perceived business value.

The civil fraud lawsuit accused the former US president and three of his children of ‘staggering fraud’ and inflating his net worth by billions to ‘enrich himself and cheat the system’.

You’ll be pleased to hear we won’t be getting into the nitty gritty of the lawsuit in this blog (the case promises to run for a long while yet), though it does raise an important question for UK business owners…

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