Our next South Manchester event

Thursday 11th May

The Stanneylands Hotel, 12.00 noon - 2.00pm- Wilmslow, SK9 4EY


Time - Registration 11.00am for a prompt 11.15am start

Presenter - Chris Booth, McKellens Limited

Topic - Stupidity: Why Irrationality Changes Everything!


Everything that happens in our life happens for a reason and sometimes the reason it happens is because we have been stupid and we have made bad decisions! Our decisions determine the quality of our results and when we make stupid decisions we are going to get stupid results. But don't panic - because stupidity is a brilliant commercial opportunity for whatever line of business you are in!! We are looking at some deadly serious Nobel Prize winning economics from Daniel Kahneman and his book Thinking, Fast and Slow. Now this sounds all a bit surreal doesn't it? But I can assure you that by the end of the session we will have seen how we make decisions and how we can protect ourselves and prevent irrationality from hurting us.


The seminar will give a taster of the types of topics covered by the McKellens Business Accelerator. The Business Accelerator is a group of forward thinking business owners who meet on the third Friday of every month to discover business success strategies and share great ideas. The sessions impart the wisdom of a long-established chartered accountancy practice, with the collective tips, tricks and experiences from the best businesses in the world and other business within the group. We cover a wide range of topics covering maintaining a life / work balance, whilst helping you to enjoy running your business, improving the fundamentals and arming you with the knowledge, confidence and support to take your business to the next level.

In this session on irrationality we will discover how we really make decisions and how we are affected by those decisions. We will look at the areas of death, taxes and the bit in the middle which makes it all worthwhile and how by changing what appears to be small insignificant things can have a dramatic impact on the outcomes we can expect. But also we will be looking at why irrationality is probably the most exciting and brilliant commercial opportunity there is. We will look at the two golden rules of irrationality and how we can apply them in our own businesses as well as five other real life examples of where irrationality really does change everything.

About The Presenter:

Chris Booth is a business growth advisor, professional speaker and Chartered Accountant based in Stockport. Chris has over 30 years experience of advising businesses of all sizes as a Chartered Accountant (and he is a director of McKellens based in Heaton Mersey) but his passion is to help owner managed businesses or more importantly the business owner get to where they really want to be. And to help them ensure that their businesses are the most successful and enjoyable to run. Chris has been running the Business Accelerator sessions for over 10 years and has seen fantastic results achieved by those business owners who are prepared to take on new ideas and concepts, adapt them and apply them to their businesses.


Members - £37.20 - Book Here

Non Members - £37.20 - Book Here

Come and join us at


Thursday 11th May

The Stanneylands Hotel, 12.00 noon - 2.00pm

What members and guests say

"The Business Network South Manchester has undoubtedly facilitated steady growth in my business during the last year whilst increasing the number of invaluable contacts within my networking circle and I'm confident this will continue through into 2012.Your meetings are always well structured, productive and uplifting - what more could you ask of networking?I would not hesitate to recommend The Business Network South Manchester to all my associates and wish you continued, and much deserved, success in the coming year."

Tracey Richley

"3 years! Its seems like only yesterday that I was fighting my way through the Cheshire lanes to the launch of a brand new networking group.These days, new networking groups seem to spring up like weeds, but this one WAS different. It ticked all my boxes and I decided to join at that launch meeting.And I'm still there after three years, because it did deliver on those initial expectations, and continues to do so!!Why do I continue to like The Business Network?Three Simple Reasons:1 - Its a pleasurable experience. Great lunches in nice locations each month. A structured meeting format, but not rigid. Great educational seminars. Meeting decision makers not salesmen as fellow members. Importantly , you feel you are among friends, all willing to help you.2 - It helps my business. As a digital marketing consultancy, the majority of our clients come through referrals. I have been introduced to a number of new clients by fellow members and met great companies to partner with through the network.3 - You don't know when you will meet your next client! As host, Karen works hard to attract new people to every meeting. As well as growing the membership, these visitors help to keep the meeetings fresh and dynamic. And hopefully some may need our Internet Marketing services!Happy 3rd Anniversary!"

Andy Wooles
WSI Internet Marketing